The old tried and true SEO tactics that worked 5 years ago still work today.
For those that never tried to outwit the search engines by using black hat tactics and other somewhat underhanded tricks, good old SEO practices still work. What are these practices?
Content IS still king. Content is what drives the web, whether it’s in the form of an article or blog post, video, audio, etc. The problem is, too many sites are simply replicas of many others the same old stuff rehashed over and over. Make your content valuable, unique and useful to your reader. Google wants the user to have the best possible experience; hence, they want websites that are designed with the searcher in mind, not designed to have the most keywords or make the most affiliate sales.
Keyword optimization is still important, but don’t over-do it. Without keywords and keyword phrases, search engines wouldn’t be able to determine what web pages are about. You still need to use keywords, but don’t try to stuff them in at every opportunity. Your content should read naturally, so that your reader would never notice keyword use. Use variations of your keyword, synonyms but DON’T stuff a 500 word piece of content with a keyword 20 or 30 times!
Strong, relevant backlinks. Building backlinks is still an important part of the SEO process, but you don’t want just any link linking to your website. Avoid link farms, links from spammy websites or those that are irrelevant to yours. What you want are links from trusted, authority sites that are relevant to your topic or niche. A dozen quality backlinks are worth far more in terms of SEO that hundreds of weak or low-quality links.